Executive Director, Primary Research #EDRES02
Executive Director, Primary Research (Culver City, CA): Lead application of quantitative/qualitative methods across TV product/distributor/networks. Develop/adopt scalable methods for consumer KPIs (brand/audience/talent/content/IP). Own processes (Pilot/Concept Test/ Ethnographic Research/Online Surveys / Focus Groups). Manage WW panels / syndicated survey datasets (YouGov Profiles /Celeb ePoll/IPSOS TV Show /Intent to View). 40 hours/week.
Requires: Bachelor in Business, Marketing, or foreign equivalent +2 years post-bachelor experience in job offered or TV marketing research; OR 4 years as TV research analyst.
Principals only. US work authorization required if hired. EOE.